7 Ways To Use Video To Increase Employee Engagement

Employee engagement is crucial in today’s fast-paced work environment, and video has proven to be one of the most powerful tools for connecting with your team. Whether you’re onboarding new hires, celebrating team achievements, or keeping everyone updated on company news, video allows you to communicate more effectively, bringing your company culture and messages to life in a way that text alone can’t match.

Stay with Teambonder until the end of the article to discover seven practical ideas to boost engagement using video.

7 Best Ways To Use Video for Increasing Employee Engagement

Using video is a powerful way to boost employee engagement, improving communication, collaboration, and overall job satisfaction. Here are seven effective ways to use video in the workplace:

1. Onboarding Videos

Onboarding videos help new employees get familiar with the company culture, policies, and procedures. They ensure consistency by providing every new hire with the same clear information. This speeds up the onboarding process, improves knowledge retention, and makes the transition smoother and more engaging.

2. Training and Development Videos

Training videos give employees the flexibility to learn at their own pace, making it easier to absorb and retain information. They allow for on-demand access to training materials, helping employees develop new skills and enhancing overall organizational performance.

3. Internal Communication Videos

Videos are an effective way to share company updates, announcements, and news. They make internal communication clearer and more engaging compared to emails, ensuring employees stay informed and aligned with company goals. Regular video updates foster a sense of connection and transparency across the organization.

4. Employee Recognition Videos

Recognizing and celebrating employee achievements through video boosts morale and motivation. Publicly acknowledging accomplishments—whether individual or team successes—helps create a culture of appreciation, making employees feel valued and more engaged in their work.

5. Team Building and Social Videos

Videos showcasing team activities, virtual events, or social gatherings help strengthen relationships and build a sense of unity. They foster a more connected workplace by encouraging collaboration and creating shared experiences, even in remote or hybrid environments.

6. Feedback and Survey Videos

Using videos to introduce surveys or request feedback makes the process more engaging and effective. These videos can explain why employee input matters and how it will be used, encouraging more thoughtful and honest responses. This helps organizations make better decisions while ensuring employees feel heard.

7. Interactive and Engaging Content Videos

Videos with interactive elements—like quizzes, clickable options, or branching scenarios—keep employees engaged and make learning more dynamic. These can be used for onboarding, training, or internal communications, making complex topics easier to understand while providing valuable engagement data.

By incorporating video into different aspects of the workplace, companies can create a more connected, informed, and motivated workforce.

Employee engagement video best practices

Here are some simple and effective tips for making employee engagement videos:

1. Know Your Audience
   • Tailor content to your employees’ interests and needs.
   • Make sure the video reflects your company’s culture and values.
2. Hook Viewers Right Away
   • Start with a question, surprising fact, or relatable story.
   • Use storytelling to create an emotional connection.
3. Prioritize Quality
   • Invest in good video and audio equipment.
   • Add subtitles and translations for accessibility.
4. Make It Interactive
   • Use quizzes, polls, or branching scenarios to keep viewers engaged.
5. Keep It Short and Focused
   • Stick to 2-5 minutes to hold attention.
   • Get to the point without overwhelming information.
6. Make It Personal
   • Feature real employees or leadership.
   • Use a natural, conversational tone instead of a scripted one.
7. Track Engagement
   • Use analytics to see what works and improve future videos.
8. Encourage Employee Participation
   • Motivate employees to create and share their own videos.
9. Centralize Content
   • Store videos in one accessible place with transcripts and translations.

Practical Examples of videos for employee engagement

Looking for inspiration? Here are real-world examples of how companies use videos to boost employee engagement:

1. Onboarding Videos

• Adobe – A short, 2-minute video featuring the President and VP introducing the company’s vision, mission, and diversity efforts, with a link to the employee handbook.
• Zendesk – A 3-minute storytelling video showcasing company culture, featuring the CEO and office life.
• Zappos – A 5-minute video sharing the company’s history, core values, and employee testimonials for a realistic view of the workplace.
• Dropbox – An animated video that makes onboarding fun and engaging while explaining the company’s purpose and unique traits.

2. Company History Videos

Huawei – An annual report video that presents company milestones and achievements in an engaging format.

3. Employee Recognition Videos

No specific examples, but companies like Microsoft and Google regularly create videos to celebrate employee achievements and milestones.

4. Training and Development Videos

Many companies use interactive training videos to make learning more engaging and effective, though specific examples aren’t widely shared.

5. Internal Communication Videos

Leadership Updates – Companies like Microsoft and Google feature executives in video messages to communicate vision, goals, and key company updates.

6. Team Building & Social Videos

• Riot Games – A video featuring employees, new hires, and office culture to foster connection and dialogue.
• Canva – A fun, lively video showcasing their modern office and energetic work environment.

Other Engaging Formats

• Humorous Videos – The Office US (though fictional) humorously highlights real engagement challenges.
• Animated Videos – Dropbox uses animation to make key messages more engaging for employees.

These examples show how companies bring their culture, values, and people to life through video. Want to create your own? Start with what makes your workplace unique! Teambonder can help you create engaging videos that resonate with your team, enhancing communication, culture, and employee engagement. Explore our platform today to get started!